Many folks are all a-giggle and excited because of President Barack Obama’s appearance on comedian Zack Galifianakis’ recurring interview sketch called ‘Between Two Ferns.’

But to be clear, Obama’s White House is not your conventional presidential administration. He campaigned on a platform of ‘change’ and he’s not just trying to do that with political policies, but also on how you bring attention to them.

president obama gap store nyc new york city animated gif - president obama gap store nyc new york city animated gif

Barack Obama is trying to get the idea that he’s not just a president. He’s your president. And he uses very unconventional methods and a consistent onslaught of presence to push that message across along four major tiers of promotion.

He uses…

1. Comedy

Slow-jamming the news

White House Correspondents Dinner (2013 Edition)

Al Smith dinner

March 13, 2014  
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