“Been realer, pound sign Been trilla”

For about two years, 40oz Van has been making noise with his “40oz Van” snapbacks and its pretty much turned into a staple headpiece for streetwear connoisseurs.

He recently sat down with short film producer Jabari Johnson, and chopped it up on a number of subjects like: the power of social media, how he got into the hat business and how the name 40oz came into fruition.

This is a great interview for those trying to use social media as a tool to push their brand. Check it out

–Andrew Somuah(@Drewtheabstract)