These days you can’t consider yourself a Hip Hop star with by just releasing music and touring. You have to have to venture out and expand your brand. That’s exactly what Jadakiss has done by rebranding his SoRaspy movement. SoRaspy is a multi-media creative collective that includes apparel, an online lifestyle publication, and a record label. It was founded in 2010 by Kiss and his longtime friend and business partner Jay “Icepick” Jackson.

SoRaspy has recently rebrand its website with a sleek and clean design as well as focusing on lifestyle overall. With SoRaspy as well as Juice For Life, his juice bar with Styles P, Kiss is positioning himself as businessman to be reckoned with.

Check out SoRaspy.com