Eminem is a musical figure that’s virtually unmatched in talent, scope and audience penetration. How can a guy that’s already one of the biggest names in music improve upon himself?

He explains how in the lyrics to “Rap God”:

“But I gotta keep a few punchlines just in case cause even you unsigned
Rappers are hungry looking at me like it’s lunchtime
I know there was a time where once I
Was king of the underground, but I still rap like I’m on my Pharoahe Monch grind…”

Yup. That’s why he can’t be stopped. And why this song is so damn good. And why the video mirrors the complexity and variety of his lyrical dexterity. Damn. Just watch.

https://twitter.com/giant_life/status/354628266843316225