Meet Jay Whiss, another Prime artist who’s first single premiered on OVO Sound Radio previously. Soon after he followed up with a cinematic music video directed by Tristan Prime. Prime’s shine is no mystery, with Jimmy Prime putting on for the 6 and his team (who also originally came up with the “6” term for Toronto) have been on a steady rise.

The video sees Jay Whiss counting his money cooling in his luxury whip parked at an abandoned gas station. It is an introduction to what Prime’s growing fan-base can expect from him in the future. Watch the video for the Lani Christ-produced instrumental above. Cameos include his crew members Jimmy Prime, Donnie and Esplanade associate SAFE.