Earlier in 2013, Foot Locker teamed up with NFL wide receiver Victor Cruz to create #cruzdaytuesday. The day gives sneakerheads a chance to highlight their personal sneaker collection on Instagram.

 

The NFL baller also highlights with the name @TeamVic. Sneaker heads who want to be apart of the shout out program with Victor and Foot Locker have to use the hashtags #Kickstagram and #CruzdayTuesday. Participants also have the chance to win a gift card from Foot Locker and get a “Photo of the Day” feature on Instagram and Twitter.