What is RAW?

G-Star ask’s a question and that is “What is Raw?”

“RAW is not a noun, RAW is a verb”, said co-owner Pharrell Williams, when asked the meaning of raw. The new campaign is telling a story of what exists beneath the brand and the people that make it popular. G-Star has created a digital experience for fans and customers in which allows you to learn more about the brand and the people behind the scenes.

The campaign features a series of short films that feature employees detailing their time at G-Star, speaking on product engineering, 3-D Denim construction, innovation and much more.

You can head over to G-Star’s official website to catch the campaigns first video and check out looks from the F/W 16 collection below.