ELECTRIC CIRCUS partnered with LUGZ for an experiential campaign celebrating their 5th year anniversary with a nostalgic hip-hop flair titled, GLOESHA. Highlighting 10 inspiring influencers and colleagues within music, fashion and lifestyle, this campaign captured the downtown New York City culture.

The shoot channeled the essence of vintage LUGZ ads. The footwear and (at the time) clothing line were always roots in diverse hip-hop culture, embraced by notable artists such as Snoop Dogg, Master P, Outkast, and more. Funk Flex and Birdman also had their own collaboration.

Check out images from the campaign below!