The wonders never cease to amaze. I am unsure who is credited with the coining the expression, “there’s a sucker born every minute”, but he surely must have been prophesying about how gullible people would be concerning sports related pay per view buys.

I am a fairly big boxing fan, but generally the most hyped boxing events, over the last two or three decades, rarely live up to expectations. I admit. I am probably a little bitter. The last five or six pay per view buys I purchased were all duds lead by the most anti-climatic of them all, Mayweather vs. Pacquiao. That was a fight more than six years past its prime, yet the magnificence of the PR machines that have made hyping prized fights an art form still managed to generate more than 4 million pay per view buys at nearly $80 per. READ MORE