Kevin Durant and Nike launched their Summer is Serious” campaign after the NBAl draft on June 28, featuring some high intense competition from streetball players. Nike started the new campaign on July 9th, showcasing some basketball talent and then asking streetballers from around the country to tweet @nikebasketball with #SUMMERISSERIOUS to get a chance to get a chance to get drafted by NBA players Kevin Durant and James Harden.
When players are selected by both players they will go head to head in a pickup game at the Tournament of Champions in New York City on August 16.
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