Mountain Dew, Riser Tour, Announcement, MarketingMountain Dew reveals new partnership

Mountain Dew has unveiled today, their exciting new partnership with country music star, Dierks Bentley.

The partnership will name Mountain Dew as the sponsor for his upcoming headlining  tour “Riser,” which will take place this summer.  The tour will also feature special guests Chris Young, Jon Pardi and Chase Rice.

Dierks Bentley will also be featured in various Mountain Dew promotional materials and serve as a spokesman for the brand.

Head to www.dierks.com to see the dates for his upcoming summer tour. But in the meantime, look for his documentary Dierks Bentley: Riser which will be aired on CMT on Feb. 22nd and his new album Riser, which will drop on Feb. 25th.

– Andrew Somuah (@Drewtheabstract)