Right when you thought that Pharrell couldn’t do more, he has to top himself and keep your head spinning. It was announced that Skateboard P and Bic’s Tipp-Ex, the correction fluid, are teaming up to publish the first ever social book. What is a social book you might be asking yourself; well it’s like normal books, with the exception of the democratic participation of social media dwellers.

In their campaign video, a Bear and a Mountain man try to hold off the hordes of fans attempting to get their hands on Inspiration, Pharrell’s manuscript about his personal life and his journey. As the end of the short advertisement, viewers are offered two options: protect Pharrell’s book or not protect it. Choosing either options comes with some serious consequences, as fans are asked for their input in completing the book.

The more words that you correctly submit, the higher the chance that your name will find a place in the books credits; that’s a pretty impressive prize and right. After fans’ put the finishing touches on it, the book will be published and sold, with the proceeds going to Pharrell’s From One Hand To AnOTHER.

Check out the video below and you might become an author…you never know.

Jimi (@Nativejimi)