Cash Money Records and Cash Money Content co-CEO and co-founder, Bryan “Birdman” Williams is moving into the world of fashion.

Partnering with leading music merchandising company Bravado, Birdman launches Rich Gang & YMCMB with Lil Wayne. Earlier today,  in honor of the launch,  Birdman made a special appearance at Agenda in Las Vegas.

While the Rich Gang brand will cater more towards an elite lifestyle by encompassing high quality fabrics, high thread counts and unique accents, the YMCMB Apparel is more for comfort with a collection that includes active and outerwear. The YMCMB brand was once only available to the YMCMB roster, but due to popular demand, Birdman decided to make it available to the public.

“As a business owner, I have expanded my portfolio into many different arenas, including spirits and tech. As a longtime fashion enthusiast and the architect of the YMCMB lifestyle, it makes perfect sense to partner with the esteemed Bravado and move into fashion and launch my apparel brands,” said Birdman. “I am excited to bring elements of my lifestyle to the masses with the Rich Gang, and with Lil Wayne to be able to share the feel of our labels with the YMCMB Apparel brand.”

Tom Bennett, CEO of Bravado said, “Bravado has built its licensed brands division by partnering with the most creative and unique entrepreneurs and artists in the space. Birdman is an incredible executive and entertainer with a fresh and distinct point of view. We look forward to working on the amazing products that will be developed for Rich Gang and YMCMB.”

Stay tuned into  ymcmbstore.com and richgangstore.com for more info.