This may be the last physical cover and issue of Jet Magazine. The longest running black owned magazine is transitioning to a completely digital platform. The iconic pamphlet style magazine has long been a highlight in African-American culture, featuring significant articles about the civil rights movement in the midst of it and fan favorite features like the Jet Beauty of the week.

Info via Jet Mag Digital Editor:

The new weekly digital magazine app will leverage a variety of storytelling tactics, including video interviews, enhanced digital maps, 3D charts and photography from the JPC archives.  Breaking news will be updated daily.  The app will be available on all tablet devices and mobile platforms.  In addition, JET will publish an annual special print edition.

“Almost 63 years ago, my father, John Johnson, named the publication JET because, as he said in the first issue, ‘In the world today, everything is moving faster. There is more news and far less time to read it,’” said Linda Johnson Rice, chairman of JPC.  “He could not have spoken more relevant words today.  We are not saying goodbye to JET, we are embracing the future as my father did in 1951 and taking it to the next level.”

Hopefully this new digital forum will work in Jet’s favor.

 

lauren poe (@lo4o4_)