Her Source Bookclub looks at Get Your Brand Right By Lindsey A. Walker

Get Your Brand Right is written by Lindsey A. Walker 

The book gives you a detail look on how you should believe and invest in your brand. Today in a world filled with technology it is very to have a brand that is you and that you should know it like you know the alphabet. Walker does a great job on explaining on what it means to have a brand today especially since the world is in the technology age.

The three major things that Walker points out you must remember when it comes to your brand are you must define your brand, develop a website & logo, and develop your key messages. Follow these points and your brand would be successful.  If you’re trying to get in the pr business, this would the perfect book for you to read.

When I read the book, this made me look at publicists differently;  they work just as hard as journalists  when it comes to pleasing their clients and making sure that things are done professionally. At the age of 23, Lindsey A. Walker is a perfect example of what it means to work hard in the business and being a professional. She is a proud alumna of Jackson State University with her B.S. in mass communications,she is living her dreams as an entrepreneur.  She is the Lead Publicist and CEO of PR Mentality; she has garnered press in Kontrol Magazine, InStyle, Ebony Magazine and more.

Her book is available now on her website and you could purchase it here.  You could follow this publicist on social media on Twitter and Instagram at @PRMentality.

-Matia (@ms_hip_hop)