Just yesterday Casio America, Inc. celebrated the official launch of their new camouflage timepiece series with an online scavenger hunt that leads consumers through some of L.A’s coolest cultural hotspots.

G-SHOCK fans will have access to a scavenger hunt, at www.gshock.com/neverblendin from their computers or tablets and by pairing their smartphones with the scavenger hunt application. The scavenger hunt will be available to everyone nationally but L.A. based players will have the added benefit of taking to the street for additional final clues and varying prizes.

In L.A, the featured artwork- custom created for the G-SHOCK #Neverblendin scavenger hunt- has been created by J$. His artwork will be exclusively featured in the limited release of the G-SHOCK Profiles Vol.2 zine, available at Union, LA.

Three styles comprised of eight models within this stealth, yet bold G-SHOCK camouflage series are the focal point for the multi-city Scavenger Hunt. The woodland and tiger camouflage patterns of these models make the watches perfectly suited for today’s street fashion scene; and are sure to stand out in crowd; hence Never Blend In.

In addition to their unique look, all styles (GA100CF, GD120CM and GDX6900CM) feature G-SHOCK’s world renowned “tough” structure of shock and 200-meter water resistance. Combined with a wide array of functionality, such as 48-city world-time, countdown timer, stopwatch and alarms, the G-SHOCK camouflage series is sure to make time fly.