To celebrate and promote their latest line of basketball sneakers, the Reebok Blacktop Retaliate, the company enlist the help of Harlem Legend and Dipset leader, Cam’ron. In the short clip, Killa talks about the importance of blacktop basketball in the progression of ballers looking to make a name for themselves. Shot on location, at the West 4th Street Courts, he shoots around wearing the new models. Cam reminds viewers that it isn’t all about the shoes on your feet, but the game you play and that it is more important to earn way to the big time. It is a long road for those looking to go professional or get noticed, so start on the blacktop today. 

Jimi (@Nativejimi)