The World Cup began its first week of intense soccer play. Unlike any other sporting event, the World Cup captivates the entire globe with representatives from 32 countries across six continents.

Aside from the draw to the intense play from players of their respective countries, the merchandise is selling like hotcakes.

According to top selling soccer players on Fanatics.com since the start of the World Cup are Brazil forward Neymar, United States forward Clint Dempsey, Netherlands forward Rob Van Persie, Portugal’s Cristiano Ronaldo and Germany’s Thomas Müller.

Additionally, Team USA merchandise saw a 300% increase in sales following yesterday’s win over Ghana. Clint Dempsey merchandise saw an increase of 200% in sales following yesterday’s game.