This be the largest thang/Straight out of the projects/And that’s how we roll.. roll..
As Fall is upon us and Winter approaches, you’ll want to layer up and get your headwear game straight. Enter, How We Roll. Brooklyn rapper, Gliffics, created his own brand of street wear for men and women that embodies his #Indivisual mentality. He’s put together some unique snapbacks, tanks, tees, and a hoodie to help you dress for the long work day to the nightclubs. We had an opportunity to have the creator answer a few questions about his brand below, and be sure to check out the lookbook after the jump which features former Green Bay Packers running back, Ryan Grant.
All of the featured items are available for purchase on his website: http://www.hwr456.com/
What inspired you to get into clothing since you were a rapper for 12 years?
Initially I wanted to create merchandise to sell at shows but I was against making something specific to my artistry. I wanted whatever clothing I designed to be its own brand and have it’s own identity.
I could tell Brooklyn and cultural icons like the Pharaoh/Buddha have influenced your designs. What other themes or images inspire your pieces?
Lets not spoil all the fun here (laughs). I have a few designs in production and me and my creative director are constantly hashing out new ideas.
For those that don’t know the brand story, explain the brand name and the logo of the ace of spades with the 3 dice.
Influenced by street culture “How We Roll” is a play off of the dice game cee-lo. In the game when you roll a 4,5,6 it’s a automatic win and the term for it is called “head crack” which has become a metaphor for wearing it on your head since the hat itself is “crack”. The 3 die sit inside of a spade. Now we all heard the expression “lets call a spade a spade” in other words “lets call it how we see it” this is a winning brand and lets get one thing clear, this brand is not about gambling, it’s about having a winning mind set, a winning image & a winning way to life. That’s How We Roll…
Why do you think your snapbacks have been selling so well?
I pay close attention to quality & detail. Those are two very important factors. The brand itself is super cohesive with an original design that makes a positive fashion statement. Plus the hat has an amazing fit, put it on and see for yourself. This is not some other companies hat that I just put a design on. I’ve spent months turning down samples until we got the right construction and detail from inside out. Take that into account with a solid work ethic and a burning desire to win and you’ll sell your product.
How do you find time to balance the rapping and the designing?
Balance is the hardest thing man has encountered since walking the tight rope. However, as a artist I have always been driven by emotion. In other words if I don’t feel it, I don’t force it. So usually if I hit a dry spell with fashion I’ll be creative making music visa/versa.
What are your long term goals for the brand?
To become a household name. A respected brand in urban fashion and who knows where else things may go. The only limitations are the ones you set yourself.
Roger Krastz (@WaLLDoE)
Bryan Hahn (@notupstate)
