Directed by: Dan Gotti

It may be getting a bit chilly on the East coast but on the West coast, the sunshine abounds. Let KR’s newest video serve as Round 2 for 2014′s summer. The single comes off of KR’s latest I$0Lyf3 3 project, which expanded greatly on his sound with more upbeat vibes. He chose to shoot the video for “Westside” at the demand of his fans and if KR is anything, he’s a man of the people. But don’t let the cheery beat fool you as the Unsinged Hype alum still sticks to his I$0Lyf3 mentality and tackles serious topics.

You can stream the full project below.

 
Bryan Hahn wishes KR came out to perform at The Source 360 this weekend. He’s on Twitter (@notupstate).