Survey says…
Last week, news broke that Kendrick Lamar‘s highly anticipated and long-awaited return to the rap game would come this week, and sure enough, earlier this morning, his new single, “i”, was released via Soundcloud and to iTunes. The track, which is produced by Rahki–who worked with Kendrick on his critically-acclaimed debut–has hints of The Love Below Andre 3000, and features Kendrick pushing forth the message of unity we’ve heard him more-than-subtly mention on a lot of his prior records. It’s a slight departure from the slightly slower pace we’ve heard on more familiar Kendrick singles, but surely reminiscent of some of his more recent work, i.e. Flying Lotus‘ “Never Catch Me” single. Either way, everyone’s got an opinion, and Twitter is great proof of that. What do you think of “i”? Here’s what these guys thought.
the way @kendricklamar weaves consciousness into melody and lyricism, not to talk of the bounce on the beat is sick ..
— Oritseneye Enemigin. (@mrnellynells) September 23, 2014
Kendrick Lamar making state fair pumpkin pie eating contest music, I’m officially worried
— Ahmed/Camstanza (@big_business_) September 23, 2014
I disagree RT @cthagod: New Kendrick Lamar 360% FIRE. #ILoveMyself
— SWIPE (@swizzyswipe) September 23, 2014
kendrick lamar is now anthony hamilton.
— godspeed (@czaromega) September 23, 2014
Kendrick Lamar I love myself single is like the Rigormortis 2014
— Rick Moore (@RickiRich) September 23, 2014
@kendricklamar new track is sooooooo dope. Made me happy asf
— GOON (@Looney_Lucid) September 23, 2014
For one, he makes contextual records. This foreshadows another concept project. He’s also trying his hand at making anthems. Great sign.
— O. Juug Simpson (@ChrisThomas266) September 23, 2014
I honestly don’t care if “i” gets played in the club or if it’s a big hit… I like it.
— Rob Markman (@RobMarkman) September 23, 2014
But still pretty nice lol “@YOUNGSAFE: Kendrick’s single is like Meagan Good’s pics. We all expected better whether we admit it or not.”
— Kazeem Famuyide (@RealLifeKaz) September 23, 2014
