Bose flexes its muscles in the NFL and a Hip Hop icon has been put on the bench

Due to the National Football League’s exclusive contract with the Bose Corporation, professional football players will no longer be able to wear the popular Hip Hop headphones, Beats By Dre.

Bose originally signed a deal in March with the NFL to put its insignia on all of the head coach’s headphones and in return, players and coaches alike are not allowed to wear anyone else’s brand.

“The NFL has longstanding policies that prohibit branded exposure on-field or during interviews unless authorized by the league. These policies date back to the early 1990s and continue today. They are the NFL’s policies — not one of the league’s sponsors, Bose in this case. Bose is not involved in the enforcement of our policies. This is true for others on-field,” said an NFL spokesperson.

-Sha Be Allah(@KingPenStatus)