Today the NBA will announce its brand new, season long campaign called Everybody Up.

The season-long “Everybody Up” marketing campaign will debut its first spot, “Roll Call,” that is narrated by Grammy Award-winning artist and actor Common.

“Roll Call” highlights all 30 of the NBA’s teams and is taking attendance of all cities, countries, fans and teams for the highly anticipated 2014-15 season that begins October 28.

“Roll Call” opens to Ray Charles’ “What’d I Say Pt. I & II” and is set to a sequence of quick-cutting footage showcasing the expansive NBA community – players, coaches, team staff, arena employees, fans, and families, among others.

Check It Out

 

The campaign begins tomorrow during the start of the NBA Global Games 2014 preseason contest between the Miami Heat and Cleveland Cavaliers in Rio de Janeiro, Brazil that airs live at 5 p.m. ET on ESPNews.

Following the launch, teams will create city-specific “Roll Call” spots to air on their regional sports networks and digital platforms.