You can tell a lot about a brand by the faces that represent it.

Giorgio Armani is pleased to announce that it has chosen Calvin Harris as the face of Emporio Armani for the spring/summer 2015 season. The internationally renowned DJ, singer, songwriter and music producer will also be the worldwide testimonial of the Emporio Armani Eyewear and Watch lines. The campaign will be unveiled worldwide in January.

It makes sense for Emporio Armani to pick someone like Calvin Harris for to rep their brand because of his international appeal and worldwide fan base. Choosing Calvin Harris reinforces the deep bond between Emporio Armani and the music world. Grammy-Award winning artist stands as the figurehead for modern dance music and is listed by Forbes Magazine as the worlds top-earning DJ for the second consecutive year. His record-breaking career includes being the first British solo artist to reach one billion steams on Spotify and having the most number one hits from a studio album, surpassing even Michael Jacksons “Thriller”.

“Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy. He isn’t a model by nature, and this creates a more sincere and engaging bond with the public.” said Giorgio Armani whilst speaking on Calvin Harris.

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