18 billion dollars.  Apple raked in a staggering $18 billion in earnings in the fourth quarter of 2014. With a reported 74.5 million iPhones sold in the December quarter following the release of the iPhone 6 and 6 Plus — up from 51 million in 2013 from the iPhone 5S — Apple is now setting it sights on conquering 2015, starting with the first quarter.

According to CEO Tim Cook in a recent conference call, the long-awaited Apple Watch is “right on schedule” and set to release this April. “My expectations are very high on it. I’m using it every day and love it and can’t live without it,” he explained.

Rumors have circulated over the months that while the Apple Watch will serve several unique and beneficial purposes, it’s battery life leaves much to be desire. Reports that the wearable device can sustain 19 hours of “mixed use”  but only 2.5 of “active use” is a cause of concern, but who is that really going to stop? Plus, with Apple’s record breaking earnings entering this year, chances are they aren’t losing much sleep worrying.

 

You can find Khari Clarke at your local pizza shop and on Twitter (@KINGCLARKEIII).

January 29, 2015