Kim Kardashian cares about your data, if don’t nobody else care.  Because if you aren’t looking at her selfies, how else is she going to promote her TV shows, selfie books, and other products she’s slanging’?!

Kim Kardashian went from wanting to #breaktheinternet to wanting to save your data, in T-Mobile’s latest ad campaign.  In a delightfully self-aware (probably because it’s scripted?) Super Bowl commercial, Kim discusses the tragedy that is data loss.

“Each month, millions of gigs of unused data are taken back by wireless companies,” Kim says, with a demeanor that’s usually reserved for those guilt-inducing, tear-jerker commercials about feeding starving children and saving abused animals.  ”Tragic. Data you paid for that could be used to see my make-up, my backhand, my outfits, my vacations, and my outfits,”  she continues, as her point is illustrated with a barrage of selfies.

Check it out above.

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