Pepsi announced a brand-new music platform “Out of the Blue” that will deliver unexpected, once-in-a-lifetime music experiences for fans everywhere. 

Grammy-nominated artist Charli XCX and multi-platinum selling artist Fall Out Boy will appear in Out of the Blue ad spots debuting during the Grammys broadcast on CBS. The spots will help kick-off the “100 Days” contest, which will give consumers a chance to win these exclusive music experiences, including front-row seats, artist meet-and-greets, etc. to SXSW, the 2016 GRAMMY Awards and more.

 

Grammy-nominated artist Jhené Aiko will serve as Out of the Blue Correspondent and will be featured in unique content for the first phase of Pepsi’s new platform, including artist interviews and behind-the-scenes access at commercial shoots, events and more.

 

credit: Charley Gallay/Getty Images for Pepsi