The “40z & Waffles” made its debut in New York City debut during All Star Weekend. 

PUMA made the All-Star Event home for its long awaited re-launch of The Walt “Clyde” Frazier PUMAs. Frazier joined the festivities to sign the gold sneakers that were given to VIPs and Celebs as a collector’s item.  Celebrity Chef Jerome Brown cooked a dope meal. Justin Bieber’s tour DJ Tay James had everyone dancing and guests enjoyed D’USSE cocktails. A VIP lounge hosted by AKOO, views of a luxurious Rolls Royce showcased by celebrity owned Prestige Leasing & Finance and alcohol infused donuts by Sweet Dreams Mini Donuts for dessert. Notables we spotted at 404 NYC included Terrance Jenkins, T.I., YG, Mimi Faust, Danny Garcia, Ace Hood, Danny Green and Walt “Clyde” Frazier.