Playboy’s Annual Party during Super Bowl weekend was held at the  The Bud Light Hotel Lounge (Pier 86, 46th & 12th Avenue) on Friday, Jan. 31.

Celebrities including Aaron Paul, Laura Prepon, Bryan Greenberg, Jamie Chung, Richard Kind, Jake Owen, Taryn Manning, Amaury Nolasco, Jamie Burke, Jill Zarin, Big Ang, Geoff Stults, Melanie Fiona, Shiloh Fernandez, Scott Porter, Marshall Faulk, Jeremy Maclin, Kenny Harvick, Jim Edmonds, Estelle, Taye Diggs, Evander Holyfield, and VIP guests were treated to a special live performance by Nelly and surprise guest Tyler Hubbard of Florida Georgia Line and music by Solange Knowles (presented by Buffalo David Bitton) and DJ Irie.

An invite-only group of partygoers mingled with Playboy Playmates wearing traditional Bunny Costumes in a transformed space that both celebrated the magazine’s 60-year history and incorporated themed elements from a variety of sponsors. In addition to title sponsor Bud Light, event sponsors included A&E Network (for season two of the hit series “Bates Motel,” premiering March 3), HISTORY (promoting season two of its hit scripted series “VIKINGS,” which debuts Thursday, February 27), MINI USA, Buffalo David Bitton, and Jean Paul Gaultier.

Guests entered through a “Bates Motel”-themed check-in area and received a pair of polarized sunglasses that, when worn inside, offered a voyeuristic look into the “Bates Motel” on display. They continued on to a raised “VIKINGS” ice bar in the center of the party and enjoyed drinks at large, communal tables outfitted with fur blankets while listening to music from opening DJ Solange Knowles, presented by Buffalo David Bitton. Partygoers also got a taste of Playboy’s and MINI heritage when they escaped through a façade designed to look like the original Playboy Club London on Park Lane. Once inside, they experienced today’s Playboy Club London complete with gaming tables where they could win chips redeemable for Playboy and MINI USA prizing. MINI will also took guests through the ages by featuring a 2000 Mini Classic “Final Edition” and the all new third generation MINI Hardtop (available in spring 2014) in this area.