Exclusive retail store and fan experience to celebrate All-Star Weekend in New Orleans

adidas has announced the opening of adidas in the Quarter, an exclusive retail store that will give NBA fans a true All-Star experience. The 2,400 square-foot store will offer NBA merchandise ranging from jerseys, men’s and women’s t-shirts, jackets and other apparel and accessories. The store opens today and will remain open through February 23rd with extended hours throughout All-Star Weekend.

The adidas in the Quarter experience isn’t limited to apparel. Special events including in-store appearances and product launches will give fans numerous opportunities to meet entertainers and athletes. NBA legends Kareem Abdul-Jabbar and Dikembe Mutumbo, NBA All-Stars Dwight Howard, Damian Lillard, Joakim Noah and John Wall, along with rapper 2 Chainz are scheduled to make appearances at the store.

For those that are looking to get their hands on some exclusive kicks, look no further. The store will offer limited edition footwear from adidas Originals and adidas Basketball collections. NBA fans making the trip to New Orleans next week should make it a priority to stop by the store.

adidas in the Quarter is located in the famous French Quarter at 321 Charles Street, New Orleans LA 70130. Fans can keep up with the events over the next two weeks through Twitter, Facebook and Instagram with the hashtag #adidasintheQuarter or by texting, “adidas” to 43902 to subscribe for notifications. Visit www.adidas.com/adidasinthequarter for more information on appearances and product launches.

-Patrick Hazel (@pattywack25)