Celebrating the 30th anniversary of their G-SHOCK watch brand through their second collaborative release with globally renowned headwear manufacturer New Era, the GA110NE-9A limited edition timepiece also celebrates the deep heritage of performance synonymous with these iconic brands.

Adopting the hot-selling XL GA110 analog/digital model the New Era GA110NE-9A takes a resin watch band in G-SHOCK classic black and pairs it with a gold speckled watch case and band corresponding to the iconic black & gold sizing sticker of New Era’s classic 59Fifty cap.

To commemorate this significant collaboration, the watch’s collectable packaging has been designed in the form of a New Era cap.