For their first ever collaboration, Popular Demand was commissioned by legendary hip hop label, Def Jam to create a limited-edition hoodie. The hoodies feature the classic Def Jam logo and Popular Demand’s iconic Square Flag logo. Only 100 hoodies were made, with Def Jam and Popular Demand gifting them to many of the most influential radio DJs and tastemakers in the industry. A portion of the hoodies were recently given out at Def Jam’s 10th Annual 4th Quarter Music Presentation in Austin, TX. Many of the most influential Def Jam artists have worn Popular Demand including 2 Chainz, Jeezy, Logic, August Alsina, Jeremih and Lil Reese. Popular Demand teamed up with Def Jam VP of A&R and co-founder of The Academy, Don Cannon, to showcase the hoodie. This item is not for sale.