What else is new?
Breaking news might not be the proper tag to associate the release of Forbes Magazine’s new hip-hop cash kings list with, considering news usually stops being considered “breaking” after a decade or so. That’s how long Diddy‘s been a part of this list, and it appears that the next decade will bring about little change to that. The Bad Boy Recordings CEO raked in a reported 50 million dollars, thanks in large part to his majority stake in the Ciroc liquor campaign and the still popular Sean John clothing label. Next year looks to be another lucrative one for the artist formerly known as Puff Daddy, as RevoltTV, his current music blog and news website launches its Time Warner Cable-hosted nationally syndicated television channel this coming fall. Jay Z comes in at number 2, with a reported 43 million dollars counted in revenue, and it comes as no surprise. His share in the Brooklyn Nets, ridiculous live show campaign and the epic, controversial Magna Carta Holy Grail deal with Samsung surely didn’t hinder his income any.
The most interesting part of Cash Kings 2013 appears to be the multiple appearances of independent artists/label executives, including Tech N9ne, Mac Miller and Macklemore/Ryan Lewis. Together, they raked in over 20 million dollars, which is especially impressive for Mac Miller and Macklemore considering, unlike Tech N9ne, they don’t manage or own a record label to help supplement their revenue stream. Kendrick Lamar, who was an independent artist up until a mere few months before the release of his platinum-selling debut album good kid, m.A.A.d. City, debuts on the list at number 14, raking in a very impressive 9 million dollars.