Snow, snow, cold, snow, freezing, cold, more snow, WINTER. I stopped measuring the temperature in degrees and started measuring it by how many times I say “Jesus F***ing Christ” into my scarf. Unlike myself, Atmosphere‘s embracing Winter’s “beauty” by playing in the snow and filming it for his new video, Bitter. On a below 0 day, the emcee and a few friends took part in being kids again, having fun, reminding us that we must never grow old and that Hip Hop lives.

“We hope you watch this when you are warm and cozy somewhere on a beach.” – Atmosphere

Pre-Order Southsiders Deluxe Version with bonus songs from iTunes now and get the single “Bitter” instantly.

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Matt Whitlock – @mattwhitlockPM