Aeerie, a company owned by the American Eagle brand, is starting a campaign where it features lingerie models who haven’t been touched up.

“The real you is sexy,” says Aeerie.

Retouching photos is a much talked about topic lately, with stars like Kim Kardashian, Kerry Washington, and Beyonce coming under fire for heavily photoshopped images.

The brand wants “real beauty” to go viral. You can submit your own selfies via social media with the hasthtag #AerieREAL.

Hit the flip to check out some of the gorgeous & untouched lingerie models.