Back in November American Music Award recipient of the first ever Icon Award, Rihanna revealed she was the new spokesperson for MAC Cosmetics Viva La Glam campaign. If you’re not familiar with MAC’s Viva Glam portion, it shares portions of its proceeds to helping men, women and children affected by HIV/AIDS. Past faces of the campaign include Eve, Lil’ Kim, Nicki Minaj and a host of others. Known for changing her look more than a few times, Rihanna decided to go a ‘la blonde bombshell for the new Viva La Glam campaign. She unveiled the new campaign earlier this morning via Twitter. Look for the new ads debuting this month.

-Tatiana (@TatianaTot)