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Let the sexting begin.

Instagram launched a new feature on the social networking site that will allow for users to directly message one another with private pictures and videos.

The social media site continues to add new components to beef up the user’s experience. First came the ability to tag people to photos, then came the 15 second video feature and now with the ability to share private videos and photos, Instagram is set for world domination.

The direct messaging feature allows users the chance to start a private convos with each photo and video sent. There’s also a new swagged out inbox button that lets users view their recent messages.

While this is advancing the product, I’m certain there will be a bevy of shenanigans that will take place.