This week, J.Cole announced the launch of his new website BornSinner.com, a conceptual digital platform created by J.Cole’s Dreamville collective. Executive produced and creative directed by J.Cole, the site will feature unique, personally curated content each week leading up to the release of his highly anticipated sophomore album Born Sinner on June 25th.
Designed by rapidly rising artists Hugo & Marie, BornSinner.com is a striking digital platform that will feature a strong audio and visual experience for viewers. The site will release the stories of people who have been significant and instrumental in shaping J.Cole’s life as an artist, producer and person.
Photographed and edited as mini documentaries, the series will be rolled out as installments, with the inaugural installment featuring J.Cole’s mother, KayCole. The touching montage documents the day J.Cole retired his mother from her job.
The first single from Born Sinner, “Power Trip” featuring Miguel, is steadily climbing the charts and the video, which J.Cole also creative directed, has surpassed over 6 million views on VEVO.
View “Power Trip” ft. Miguel:
