Jay Z wasn’t playing games when he coined the hash tag #NEWRULES

Instead of the traditional press route to premiere his video for ‘Holy Grail’  Jay Z debuted the Anthony Mandler directed  five minute clip, featuring Justin Timberlake, via his Facebook page.

Clad in all black wearing  a heavy gold rope, Mr. Carter can be seen in a dark mansion watching the famous Mike Tyson and James “Buster” Douglas rumble.

Peep the video.

Related Post

Jay Z and Dame Dash Show Each Other Love

Sesame Street Remixes Jay Z’s ‘Holy Grail’ [VIDEO]