jay-z[1]

Jay Z wasn’t playing games when he coined the hash tag #NEWRULES

Instead of the traditional press route to premiere his video for ‘Holy Grail’  Jay Z debuted the Anthony Mandler directed  five minute clip, featuring Justin Timberlake, via his Facebook page.

Clad in all black wearing  a heavy gold rope, Mr. Carter can be seen in a dark mansion watching the famous Mike Tyson and James “Buster” Douglas rumble.

Peep the video.

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