In a star studded commercial by Samsung, Jay-Z announced the release of his next album Magna Carta Holy Grail due out July 4th. The commercial features the biggest producers of all time sitting in a room with the Jigga man as he breaks down his vision for his forthcoming album.

The commercial was shown during the halftime of the NBA Finals between the Miami Heat and the San Antonio Spurs. You can catch Jay surrounded by Rick Rubin, Timbaland, Pharrell and Swizz Beatz as they play different beats for Jay. According to Young Hov, he plans to write the “new rules” with this project, and give it to the world, so they can share it. Just another strategic move from the God MC.

It is said that Samsung has already bought 1 million copies of Magna Carta Holy Grail and will plan to give them to Samsung Galaxy smartphone users for free, 72 hours ahead of the July 4th release. Jay will be making an estimate of 5 million dollars in sales with this business venture, even before the official release of the LP. Now thats how real bosses move!

Stay tuned for more details regarding Jay’s Magna Carta Holy Grail, but for now check out the commercial below.

Keep up with the countdown of Jay-Z’s upcoming release HERE.

Roger Krastz @walldoe