If you found yourself scratching your head at tweets from JC Penney during the Super Bowl last night, you’re not alone. The retailer sent out a couple tweets that had Twitter users wondering if the person operating the account had one too many beers at their viewing party.

A spokeswoman for JC Penney has cleared the air and the retailer isn’t blaming it on the alcohol. Apparently, the tweets were a part of JC Penney’s marketing strategy.

“This was part of a planned social media stunt that our social team did to promote the Go USA mittens we are carrying (proceeds support the United States Olympic Committee) they were tweeting ‘with their Go USA mittens on,” the spokeswoman wrote in an email with VentureBeat.

Viewers were seemingly underwhelmed by this year’s Super Bowl commercials so kudos to JC Penney for thinking outside the box.

 

-Erika Benton-Martin (@leftcoast_rika)