Donda Meets Roc Nation

It has officially been announced today, Kanye West’s creative group DONDA will begin partnership with Roc Nation.

The creative group saw it’s beginning in 2009, as the force behind projects such as Ye’s Louis Vuitton footwear line and Nike Air Yeezy brand. But, gained its flagship notoriety as it was responsible for the tour design of the Watch The Throne tour and the conceptual screening experience of “Cruel Summer” in France. With all that being said, this partnership will be nothing different.

With Roc Nation partnering with Donda, the company will be responsible for focusing on Kanye’s international recording brand and touring ventures.

Lets wait and see what else these companies have in store for the future.

–Andrew Somuah(@Drewtheabstract)