On Sunday afternoon, The Legends of Hercules star, Kellan Lutz celebrated the launch of his Abbot + Main Spring 2014 Collection and Campaign reveal at Bloomingdale’s Beverly Center in Los Angeles.

Upon arrival, Kellan was greeted by a crowd of fans singing “Happy Birthday” to the recently turned twenty-nine year old, while receiving a custom-made birthday cake. After the mini celebration, the star was all smiles as he took photos with attendees and proudly explained the concept behind his Spring 2014 collection. Abbot + Main combines the laid-back spirit of the Los Angeles beach scene with elevated, delightfully soft-handed fabrications and thoughtful design elements.