The tech bug has a finally hit the auto industry and many automakers are looking to create their own niche with their rides. Car companies like Audi have debuted some new elements to their cars during 2014 Consumer Electronics Show in Las Vegas. I didn’t think their would  be anything that would top Audi’s Laser Lights, until I came across the  Monster Audio equipped Lamborghini Veneno Roadster.

Audio company Monster have collaborated with Lamborghini to bring booming sound to the already pricy Veneno. Fitting the car with Monster’s  ”Pure Monster Sound” audio system.  The audio system was the brainchild of Noel Lee, the man behind the Beats by Dre line of headphones and speakers line.

The Veneno’s audio system will use Monster’s new technology and sonic innovations to give drivers and passenger the ultimate  car and audio experience .

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GIANT Life (@giant_life) July 09, 2013