Lorenzo Martone celebrated the one year anniversary of Martone Cycling Co. and the launch of the first ever MCC Pop-Up Shop at the Paramount Hotel. The Pop-Up is open until April 20.
On April 2, Martone hosted an intimate preview of his products. The event debuted the Marton-E, a sleek and sustainable e-bike. In addition to the full collection of Martone Cycling Co. accessories, the shop carries exclusive t-shirts, water bottles, and iPhone cases designed by Brooklyn artist Justin Teodoro especially for Martone’s collaboration with the Paramount. Check out the photos below taken by Angela Pham of Billy Farrell Agency: