If you want to get the word out to potential customers, go viral.

It used to be that making a TV commercial was the best way to make folks aware of what’s going on with your business. Not anymore. And Footlocker got the memo.

The new Footlocker commercial about their ‘Week Of Greatness’ sale is genius. Dennis Rodman getting a one-way tickets to North Korea? Amazing. Craig Sager burning his flashy suits? Unreal. Tyson returning the ear?? Umm…he did that already in real life. But it’s still funny!