Netflix, the company made famous for their online streaming services, will now be adding cable television to their resume. Partnering with three cable companies, subscribers of RCN, Grande Communications and Atlantic Broadband will now have the opportunity to view the online offerings as a regular cable network. 

Don’t rejoice just yet. The deal is only available to those who are subscribers to both Netflix and those 3 cable networks. A Netflix capable TiVo box is also a required technical feature.

David Isenberg, CEO of Atlantic Broadband spoke about the new deal saying, ”We’re making Netflix a channel on our lineup and in our channel guides.If you’re an RCN customer, perhaps in the D.C. area you would pick up your remote control, you would tune to Channel 450, and there you’d find Netflix. You’d select it and that’ll launch the Netflix app. Literally, watching Netflix is as easy as changing the channel.”

500,000 people are covered initially with the deal and more subscribers are sure to come!

Are you excited about this new agreement?

 

 

 

lauren poe (@lo4o4_)