The “Roc Nation Sports Digital Mixer” was held at Jay Z’s luxourious 40/40 club in NYC, on Thursday evening and hosted was by OKC forward Kevin Durant. Tunes were provided by DJ Ross One and Amanda Blaze.

The days of anyone solely relying on major media outlets are gone because social media gives celebrities the chance to speak directly to their fans. The mixer allowed for athletes and key digital media influencers to meet and discuss the current and future ways the digital media has altered the way brands are connecting to their audiences. ‘Airbnb’ did a complete ‘Takeover’ of the super suite aka the Jay-Z’s room with a Superbowl inspired game. Guests sipped on premixed D’Ussé cocktails  by Bottled Bartender as they tried to win ‘Airbnb’ credit towards their next vacation. Airbnb is an online community marketplace that allows travelers the chance to book some of the most breathtaking living quarters from real people all around the world.

The night was successful and we spotted: Kevin Durant, Kenyon Martin, Wale, Ryan Leslie, and Emily B at the bash.

-Keith Lee