SlowBucks, the famed New York based street wear brand, have gone from dressing and cosigning legends in the making, to becoming the emcees everyone is talking about. The troop, formerly taking up the S.B.O.E. moniker, are anticipating big things in the future, thanks to their solid stable of emcees, producers, and fashion designers. They are truly a one stop shop, crafting everything in-house. Their latest video, “S.O.N.Y”, vividly paints what listeners should expect and be excited to hear in the coming weeks, months, and year.

A quick look at the title will tell you everything required to understand their sound: they are so New York. Buck, Bounce, and Von spit over a rugged, street boom bap instrumental; detailing their struggles and triumphs of navigating through darker, rougher areas of the city. They all come through with quality bars that will have you bopping your head. Check it out, and be on the lookout for more of their music coming soon.

Jimi (@Nativejimi)