Rumors have been swirling over the weekend that Nike might be killing off their FuelBand products. They just laid off a large number Nike FuelBand engineers, and according to Boy Genius Reports, they will just focus their attention on building software.This is a bit surprising since Nike put together a campaign to push wearable technology over the last few years.
With other tech giants like Apple, Samsung and LG moving into the wearable tech space it would be giant task for Nike to compete in market they launched for themselves a few years ago. Instead of killing off the Nike FuelBand brand they could band together with the giants with the fuel band software and integrate with their hardware.
Nike hasn’t confirmed anything but if people are still interested in Nike’s FuelBand they are still available from Nike.com but grab them while you because anything can change in the coming future.
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